Do you look at your novel as a product?

Before you can really start selling your book, you have to do one thing. You have to look at your creative work as products. My work of art as what??? Products? Ouch. If you asked me this two years ago, I would have reacted the same way.  Two years ago, I finished writing the first draft my novel.  I always wanted to publish a book but had a goal to also make a movie out of the story so I pitched it to indie movie producers.  The first two producers I showed it to tore it apart. One of them happened to be my friend. They said, have you thought of who exactly your audience is? Who would want to watch this? Do you realize that books don’t easily translate into movies well?  Did you do your homework?  I was crushed. I went away from that meeting feeling defeated and worthless.

But after a few days, I took what they said into perspective. I started to look at my draft again using a different lens. If I was a producer, why would I invest in this? If the film is produced, who would pay to watch it?   I spent the next month doing a lot of research. After another couple of months of rewrites, I finally was able to package my “product”.

In the next few blog posts, I will write about what I learned from my experience.

For now, I’ll leave you with one tip you can take away right now.

To improve the marketability of your website is to first understand that the content on your site needs to be rich and easy to access.  Homepages with tons of media, feeds and pictures might seem the way to go but if visitors do not know exactly why they landed on your site, count that visit a lost customer.

For now, I will share with you a great article about 6 Do’s and Don’ts for Better Content by Maria Tabaka at Inc.

You’ll learn the six steps of how to ensure your website is marketable. Go to: http://www.inc.com/marla-tabaka/6-tips-for-content-marketing.html .

Here’s another article about Product Launching at: http://www.evancarmichael.com/Small-Business-Consulting/6659/Product-Launching–Packaging-Products-Together.html .

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